Every year thousands of young people die behind the wheel due to texting. But how do you convince youngsters not to text while driving? Responsible Young Drivers decided to do the opposite: oblige them to text while driving! Young aspirant drivers were told they would have to pass the mobile phone test behind the wheel before obtaining their driver’s license. The webvideo shows how they reacted before, during and after taking the texting test.
Bronze Winner
TV/Cinema/Online Film — Public Service/Social Welfare
Entrant: Publicis Brussels, Brussels
Responsible Young Drivers
"The Impossible Text & Drive Test"
Producer:
Hans Buyse
Director:
Dagmar Duportail
Production Company:
Poetry in Motion
Art Directors:
Geert De Rocker/Sophie Norman
Copywriters:
Tom Berth/Eric Piette/Paul Servaes
Associate Creative Directors:
Tom Berth/Geert De Rocker
Creative Director:
Alain Janssens
Executive Creative Director:
Paul Servaes
Agency:
Publicis Brussels, Brussels
Agency Account Directors:
Nathalie Tavernier/Antoine de Menten
Client Account Director:
Johan Chiers
Corporate Name of Client:
Responsible Young Drivers
Description of the Project